The design industry is wonderfully blurry, and it can be difficult to try and define one type of design, especially with the rise in popularity of Design Thinking and User- centred design. Then you’ve got Human-centred Design, Circular Design and Business Design creeping their way into the design limelight. The industry is notorious for spinning out new practices, processes, weird and wonderful job roles and creating a heavy debate about where one discipline stops and where another one begins. In preparation for my lecture, I decided to go onto Linkedin and review all the job roles that are supposedly applicable to me (see below)… my favourite being “Senior Sensemaker”.